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Finding the right balance between human and software interaction is essential to delivering effective hybrid customer service and giving customers the ability to find information on their own from a chatbot as well as contact a human agent to handle more complex questions.

Customers expect your ...

In today’s digital world, where every interaction matters, it is crucial for businesses to adapt to the individual needs of their customers. With an increasing diversity of touchpoints and fierce competition, the key to success lies in personalization and engagement. In this article, we will explore ...

You might be wondering, “But how many followers do you need to qualify?” The truth is, there is no exact number, and in fact, 1,000 followers may be enough.

While influencers with a large following are preferred, Amazon values ​​not only the quantity of followers, but their quality. Often, micro ...

In order to review it and incorporate improvements if necessary, we can review the fundamental pillars of any buyer persona model:

Sociodemographic profile and work role (if B2B).
Pains and needs of the buyer persona.
How would you summarize your purchasing process?
All this information will help ...