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Brazil already has more than 5 million microenterprises, which now account for a large part of the country's economy. The increase in Brazilian income in recent years has favored the emergence of new, smaller businesses, mainly in the trade and services sectors.

Some of the advantages of having a ...

It is very common for micro and small businesses to have a concentration of responsibilities in the hands of the owner. Entrepreneurs almost always tend to centralize tasks. Either because they started out alone, doing a little bit of everything, or because they need to feel in control all the time ...

In recent years, the topic of entrepreneurship has become increasingly common in the lives of Brazilians. The dream of running one's own business, working on a project in which one truly believes, and the delicate economic situation that the country is facing are considered the main reasons that ...

Managers of medium and large companies deal with projects on a daily basis. Each company chooses the best ways to manage its actions, following trends and considering the specificities of its business.

The traditional project methodology involves a pre-defined and rigid sequence of steps, in which ...

Regardless of the company's area of ​​activity, it is no longer possible to escape Digital Transformation. It has been responsible for completely changing processes and the way of dealing with technology and innovation within the corporate universe.

This new reality has caused the role of the CIO ...

The dynamism of today's world and the high level of competition in a wide range of markets have made the importance of innovation practically a consensus. However, most of the time, due to a more traditional business model, diverse processes and a large number of employees, the path taken to ...

How does modern time tracking impact your company's workday? Check out our post and find out.

The working day is the period in which the employee is available to the company to carry out their professional routine. The recorded working hours are also used to calculate payments , benefits, among ...

Is it time to create a new website for your company? How do you know if your current website is providing adequate visibility and helping you close more deals?

In today’s article, you will learn some important points that you should analyze to make this decision . Be sure to continue reading!

1 ...

Based on the simple idea of ​​taking and sharing photos, investing in strategies to generate leads with Instagram has been highly advantageous for companies. Especially those that work with e-commerce or in sectors that are essentially visual, such as fashion and food.

To give you an idea of ​​the ...

The vast majority of brands will reach a point where they need to avoid a social media crisis. And when that time comes, it’s important to be prepared and not act in the heat of the moment.

It is important to understand that crises are often triggered by factors that are beyond your control ...