Loan Database

The first thing every brand communicates with is the brand name. If we look at GeenStijl and the scientific criteria of Keller (2013) we see that the brand name can be worse:

easy to remember (check!)✔️
generate meaningful associations (check)✔️
create positive feeling (fail)✖️
The name consists of ...

First of all, good findability can be a result of good visibility. For example, if you sell an innovative smartphone and your potential customer has already seen it a million times via online banners. If they then search for a new smartphone, your brand is already in their consciousness. Findability ...

If you want to use a well-known song in your marketing mix, you need to have a sufficient media budget. It can be very effective and you can ride on the coattails of an artist or trend.

Volkswagen has often used popular and well-known songs in addition to their own composed music to attract the ...

Did you know that the biggest increase in the click rate in email occurred in email campaigns in the energy sector? This was mainly due to rising energy prices and the energy ceiling. A trend that was then seen is that the Click Through Rate (CTR) in email campaigns is actually decreasing. This is ...