Loan Database

I often say jokingly that I became a geek in 2009. By then I had already been working in digital marketing for 10 years, but I really had no idea what the Internet really represented.

I attended an IAB course where they talked about things I had heard about. That's when I started to realize that I ...

Reading my repository of articles pending to read, I found this one by Tom Fishburne on the use of dashboards in marketing, in which he recovers a phrase from William Bruce Cameron , which I loved:

“Not everything important can be measured, and not everything that can be measured is important ...

I'm going to tell you the story of Patricia (not her real name, I've changed it to prevent her identity and that of the company I'm talking about from being known). She has been working for a few months in a medium-sized company as a digital marketing director. She has several years of experience in ...

It's been more than two months since we began the lockdown. In these weeks we have lived in a fictional movie. Terrible things have happened, but it seems that little by little we are overcoming the hardest test. Now we are facing economic recovery.

It won't be easy, but with preparation and a lot ...

Today is a very special day! Organizaciones con Propósito is born. It is a project that Laura Casares and I launched . A project that has adapted to the new context since its conception, since Laura lives in Amsterdam and I in Madrid. We don't even know each other in person! (At the end of the ...