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Zendesk research shows that businesses need to prepare for the massive impact AI will have on how customer support is delivered.

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Consumer perceptions of AI
It’s clear that we’ve entered a new era in artificial intelligence, and businesses around the world are trying to figure out how ...

The concept of CRM for distributors refers to software that allows distribution companies to centralize all their customer information in one place . The goal of applying this tool is to track interactions, anticipate user needs and offer them an exceptional experience.

CRM database information ...

Commercial management
Commercial management in a company is the set of activities and strategies implemented with the aim of promoting and marketing its products or services effectively.

Their main challenges are to increase customer satisfaction and optimize business processes. Both require ...

See how Zendesk connects customer insights with AI to scale personalization.

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People looking at a laptop
Great service depends on having a complete view of your customers. That means bringing all your support channels, workflows, customer data, and applications together in one workspace ...

WhatsApp sales: 4 tips to increase your profits

With advanced features for entrepreneurs, the app offers incredible business possibilities. In this guide, you will learn:

What are WhatsApp sales?
Why use WhatsApp as a sales channel?
What to do to start selling on WhatsApp?
How to follow up with a ...

For businesses, resilience isn’t a philosophy, it’s a must-have. That’s why many are turning to AI – and their CX teams – to help them navigate through tough times.

In the eyes of customers, you’re only as good as the last experience they had with you. This means consistency is key, whether you’re ...

Inbound marketing
If your goal is to improve your company's customer attraction strategy, it is essential that you know what Inbound Marketing is and what the difference is with Outbound Marketing.

In this article you will see:

the definition of inbound and outbound marketing;
the differences ...

Understanding how Artificial Intelligence influences companies can help you improve productivity and optimize your business processes.

In fact, a 2023 McKinsey Digital report reveals that the current state of development of this technology has the potential to automate repetitive tasks that take ...

Customer Service Questions: 20 Examples for Surveys
Customer satisfaction survey is a tool that measures a consumer's level of satisfaction with a company's products, services and experience.

By asking short, simple and practical questions, the aim is to better understand the needs and ...

customer database
A customer database is a management system that collects, stores, and processes information about users to create their complete profile. This allows a company's teams, from sales to customer support, to target new audiences, understand consumer needs, and personalize customer ...