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When considering how to create a B2B or industrial website, differentiating the expectations and needs before, during and after a customer's purchase in their B2B industrial Customer Journey map is essential.

Before . From the moment they discover they have a problem until they call you, generate ...

The process of continuous improvement is also essential in B2B SEO. However, when working with very low traffic volumes, statistically significant data cannot be obtained for testing to be the primary source of development. We have to rely much more on qualitative information from buyer personas and ...

The answer is probably no or “I already know my customers because I have been selling to them for 50 years.”

Here's the key. A new B2B sales process is no longer about selling, it's about generating tailored customer experiences, and to do that you have to know (and ask) many of the things we ...

The emergence of platforms such as Shopify or With them, anyone can set up an e-commerce site and get it up and running.

Plus, thanks to emerging fulfillment companies like ShipBob or Bigblue , it's possible to outsource the entire logistics process. They'll store your products, pack them, and ship ...

In addition, we will provide real and concrete experience about a B2B community that we have had the opportunity to lead and help develop.

Contents hide
1. What is a B2B Community?
2. B2B communities as a differential brand value
3. What does it mean for a brand to invest cell phone number lookup ...

A mentoring program is the methodology used by organizations to carry out a mentoring process in an orderly and coherent manner. A mentoring program serves to plan and implement a training strategy in a company. Its objective is to consolidate and expand the practical knowledge of an organization by ...

The keys to managing B2B or Industrial clients are undergoing a spectacular transformation in recent years due to many factors such as generational changes, rapid changes in increasingly competitive environments and technological evolution.

Until very recently, in a poorly digitalised and ...