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In the midst of an era of digital transformation in which companies are constantly adapting to change, the possibilities offered by technology and how brands know how to take advantage of them will determine whether they successfully overcome the challenges arising from the new demands of the market ...

The path towards digital transformation is a process of constant challenges that companies must face if they want to look to the future and adapt to a reality that requires retraining. Changes are at the forefront of the day-to-day life of the business, marketing and communication sectors.

These ...

The ubiquitous voice assistants , many of which borrow the vocal cords of women, only reinforce outdated gender stereotypes , according to a recent report by the United Nations (UN) .
could” in reference to Siri's response when sexual requests reach her ears, explores the effects of voice ...

In a world where engagement, identification and connection between brands and consumers have become key elements, understanding people's emotions is much more important than deciphering their thoughts.

That's why Amazon has set to work and is developing a wearable that detects users' moods through ...

The number of followers and, above all, the number of “likes” have become a thermometer of popularity not only for brands and influencers, but also for the youngest. More than 4 billion likes are given on Instagram every day, according to the latest data from the Omnicore agency. This has led to ...

The battle for the advertising technology market is not over. After Amazon announced the signing of an agreement to acquire the ad server and DCO (Dynamic Creative Optimisation) tools of the advertising technology company Sizmek, Weborama has turned the tide.

The company's parent company, Ycor, has ...

In the wake of Federal Trade Commission investigations and ongoing controversies over the safety of its platform, YouTube may be considering changes to the way it recommends and rates children's content , the Wall Street Journal reports .

For one, it is reportedly considering moving children's ...

lot of money. This is at least the conclusion of a recent study carried out in the United States and the United Kingdom by the data specialist Dun and Bradstreet .

According to this report, almost 20% of companies admit to having lost a client due to having incomplete or inaccurate information ...

Digitalisation, data, the multiplication of devices and formats, and personalisation are part of the great revolution that advertisers are experiencing. A revolution that, with the arrival of programmatic advertising and accelerated technological progress, has increased the opportunities, and also ...

The European Commission has just announced a fine of 242 million euros against Qualcomm for abusing its dominant position by selling its 3G chips below their cost price with the aim of driving its competitor Icera out of the market.

This practice, which the European body described as predatory ...